What is Winema?

A first and only in the Philippines, Winema at SM Cinema is a groundbreaking innovation which turns the whole movie audience into human joysticks through interactive cinema gaming. The project launched with Boink Out (an Arkanoid game) and Power Catcher (catching falling products) just in time for the blockbuster movies this summer.

How do you play Winema?

The elements of the game are fairly easy. With a motion sensitive camera, movie watchers will maneuver the character on screen left and right by waving their arms in the air according to the direction they want it to follow. Continue Reading »

Havaianas, the first flip-flops brand to offer pair customization in the Philippines, celebrates the original things we can create with our hands in the 5th annual Make Your Own Havaianas (MYOH), held at the Rockwell Tent from April 22 to April 26, 2010.

Presented by Power Plant Mall this year, has always inspired flip-flops fans to unleash their creativity and let their imaginations go wild. With the celebration of its 5th year, Havaianas offers a number of stylish, new options- from silver letter pins and Swarovski-studded pins to jelly, fluorescent and glow-in-the-dark Top straps. It’s the perfect chance to let your hands add more flair to your favorite pair.

Celebrate five years of chic and colorful customization at www.havaianasphilippines.com/myoh