HBC: A Beauty Treasure Chest for less
In their commitment to bring beauty to all, top beauty, health, and personal care retailer HBC brings to every Filipino wonderful treats with their value-for-money, quality products. And in this year’s Tatak Exclusibo Trunk Sale, loyal patrons of HBC are about to get first dibs in the holiday’s best beauty deals. I rave for: San San Cosmetics, HBC Eye Gel, Allue products (for moi nieces), HBC Coco Oil Conditioner and their nail polish (which does not make your pretty nails turn yellow as in!)
As a way of saying thank you to their top customers, the store is giving fifty HBC Exclusives members the best Christmas present: a chance to be part of their private year-ender sale. During the event, attendees will get discounts to the brand’s product lines – which will include the best-selling SanSan Cosmetics, Allue My First, Hortaleza M.D., and Hortaleza Professional, as well as mingle with famous local celebrities, such as Anne Curtis.
“HBC wants everyone to realize that looking good need not mean breaking the bank or compromising quality,” says Allue Ang Hortaleza, the company’s product development head and chief of staff. “And as a gesture to show how much we appreciate those who believe in our mission of bringing beauty for all, we’re rewarding our loyal patrons by inviting them to this special event.”
With their value-for-money, top-class beauty products, HBC brings to the market brands which are not only at par with imported, high-quality cosmetics but are also proudly Filipino. These products were specially borne out of HBC’s sensitivity to the Filipino market’s needs.
“We always take into account that our products are well-suited to our target market,” says Ang Hortaleza. “As a Filipino company, we make sure that each line we develop takes into consideration our market’s unique traits – like Filipino skin having more moisture, for one.”

born celestial, adopted/raised on earth..in the final leg of training for truth and justice..cheers