Lola Techie

How often do you see a Lola stealing the spotlight in what seems like a youth-oriented lifestyle such as the Internet? Bayan Telecommunications (Bayan) introduced an internet-savvy character, Lola Techie, in their latest TV commercial that’s now airing nationwide.

Lola Techie proves in this TVC that once seniors go online, they are just as enthusiastic as younger users—proving untrue the notion that the World Wide Web may just bore the elderly out of their wits. In fact, Tessie Moreno, the cool grandma who plays the part of Lola Techie in the TV commercials, shares that the Internet has also changed the way she communicated with her friends and family. “My children do not live with me anymore so knowing how to chat with them or even just share pictures though Facebook and e-mails has indeed helped me keep up to date with my family even if they’re far away,” she explains.

After only 2 months of being launched online, Lola Techie has more than 90, 000 fans in Facebook, more than 4, 000 community members in Multiply and almost 2,000 followers in both Twitter and Plurk, not to mention hundreds of thousands of views on You Tube on her videos.

Truly taking the Pinoy online world by storm, the ad actually goes beyond its novelty and coolness factor. “Lola Techie seeks to inspire other people, be it fellow seniors or the younger ones, to find the right internet connectivity for them so they can begin enjoying the perks of communicating online,” explains Mr. Rojo. “She’s now everybody’s favorite TV lola not only because of her cool, hip and very witty personality but also because she knows where to get the most competitive unlimited internet package,” he adds.