Teach Lola is based on the need to strengthen relationships between the younger and older generation seemingly divided by technology. More and more young people communicate using new tools that the older generation is not familiar and is uncomfortable to use. John Rojo, Bayan vice president for corporate brand and communications say; “Our objective is to encourage the young people to teach their Lolas and Lolos these new technologies, and in the process, rekindle their relationships with their loved ones.

The Teach Lola campaign is riding the crest of the highly successful Lola Techie advertising and digital marketing campaign for Bayan’s DSL service.

Like the TV campaign, the Teach Lola advocacy stresses the idea that the Internet is simple and easy. Consistent with Bayan’s thrust of letting the Filipinos voice be heard, Teach Lola makes it possible for the elderly to not only have a voice in this internet-driven society but also to bring grandparents and their grandchildren closer together by expanding their communication to more than just special occasions.

The program has two components: Teach Lola trainers and a website (www.teachlola.com) where anyone can download manuals for free.

*As an additional treat, those will join the Teach Lola project will get one month free upon subscription to Bayan DSL Plan 899 with a maximum speed of 768 kbs. For more information log onto www.teachlola.com