UNICEF and SM launches “Drink for 2″
and invited me once again for another fabulous charity event.. the “Drink for 2″ launch.
and renew their partnership to bring safe, clean, drinking water to communities that need them.
This cause-related marketing (CRM) activity gives shoppers who drink a bottle of Distilled drinking water a chance to donate to via this simple mechanism: buy 1 bottle= 25 centavos goes to to support its water and sanitation programme.
Last year, was able to raise P2,554,440. for the which means that today is now blessed with improved drinking water 24 hours a day via a water pump, tank, pipeline, filtration system and generator. With this success, everyone hopes to continue bringing clean water to the children of Capiz for this year’s program.
Another noteworthy endeavor indeed!
Cheers and God bless! =]
